INSTAGRID POST HOW TO
In the reel below, shows followers how to add a secure return tag to clothing. You could create a carousel post and explain one step per panel or publish a multi-part story with a combination of images and videos.Īnother option is to create an Instagram reel that walks followers through the entire tutorial in a minute or less. How-to content works well with every Instagram format. They can also help current customers get more value from your product, which may inspire additional purchases. They can give prospective customers insight into how your product works, helping convince them to make a purchase. Tutorials and how-to content are ideal for two distinct audience segments. If you use Instagram Shops, you might feature select products in your Live so viewers can tap and buy with minimal friction. When you livestream, field questions and give viewers all of the information they need to make a purchase. Using Instagram Live, you can connect with your audience in real time as you walk them through your product’s features and functions. #3: Deliver Tutorials and DIY Postsĭo you want to give your audience an even deeper look at what your business sells? With a product demo, you can give people a 360-degree view of your product and let them see it in action. Not sure what your audience wants to know more about? Take a look at the FAQs on your website, review past comments and DMs, or ask your audience directly to find out how your business can help. Once you educate your Instagram followers about something that’s important to your business, why not help them get started with your products or services? You could provide tips to help them make a purchase decision or show them the very first step they’ll have to take before using your product or service.
The first post in the carousel positions the topic as a question and each subsequent post includes a single fact or statistic about the textile. The Instagram algorithm can place as many as two different posts from a carousel in followers’ feeds, increasing impressions and opportunities for engagement.įor example, the Instagram post below educates followers about the sustainable aspects of linen. Instagram carousels work well for this type of post because they hook readers with an introductory image and keep them swiping with up to nine additional images or videos. Then break your message into short snippets that fit on an image or in a video frame.
Maybe you want to show how you source materials or perhaps you want to drive home the benefits of a key ingredient in all of your products. First, think about the message you want to deliver to your audience. Instagram is the ideal platform for sharing information in small, easy-to-process amounts. #1: Break Up Long Educational Posts With Carousels In this article, you’ll discover 14 ideas you can put to work today to grow your audience and sales with Instagram. Are you struggling to come up with Instagram content that aligns with your business goals? Looking for a way to create more engagement?
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